![]() ![]() To qualify for the award, home cooks must use only gluten-free ingredients and incorporate Pillsbury’s gluten-free cookie dough, pizza dough or pie crust into the recipe, along with another item from the list of eligible ingredients. Judges will also give a special Pillsbury Gluten Free Award of $5,000 to the finalist with the best gluten-free recipe that does not win another prize in the competition. Now in its 47th year, the 2014 Pillsbury Bake-Off Contest marks the first ever inclusion of Pillsbury’s gluten-free line of products. ![]() And when the new labeling laws go into effect in August, companies that use the label will be held to federal standards. But as more mainstream companies adopt the gluten-free label, gluten-free consumers are seeing a wider range of options that fit into their lifestyles. Some consumers think Breyers and other companies using gluten-free labels are only joining the “gluten-free bandwagon” that has evolved throughout the past few years. Third-party certification provides an extra level of assurance for consumers. The Celiac Support Association certifies products that contain less than 5 ppm of gluten for most products that use its seal. GFCO enforces stricter standards than the FDA, requiring products that use its seal to test to 10 ppm of gluten. “With more and more consumers adopting a gluten-free diet, Breyers wanted to help these consumers understand their options within our portfolio by clearly having gluten-free labels where this applies.”Īlthough Breyers uses its own gluten-free validation program, companies may also apply for a gluten-free certification seal from organizations like the Gluten Intolerance Group, through its Gluten-Free Certification Organization program. “We’ve been planning to change the Breyers packaging for some time now to include the gluten-free claim on the label,” Soukas told Gluten-Free Living. The validation process was in the works before the final FDA ruling. Nick Soukas, director of ice cream for Unilever, Breyers’ parent company, says Breyers wanted to finalize and implement a validation program that ensured the gluten-free products were not at risk for cross-contamination. Gluten from all sources, including cross-contamination, has to be taken into account. The FDA ruling says that a product with a gluten-free label must contain less than 20 parts per million of gluten, a standard considered safe by many celiac disease experts. Over the past few years, Frito Lay chips (which includes Cheetos, Lay’s, Ruffles, Smartfood popcorn and Tostitos), Ore Ida potatoes, Heinz ketchup, Zatarain rice mixes and other large food manufacturers began adding a gluten-free label to many of their products.įood companies have long said they would be more interested in gluten-free labeling once it was defined by the Food and Drug Administration and that’s what happened with proposed rules that were finalized last August. With this addition, Breyers joins a growing list of mainstream companies who have entered the gluten-free marketplace by calling out products that happen to be gluten free. Breyers recently announced it would add a gluten-free label to 36 of its ice cream flavors, though the naturally gluten-free recipes remain unchanged. ![]()
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